Marketing Analytics Manager, Lifecycle Marketing and Customer Retention

Our Company

Bonafide Health, LLC (www.hellobonafide.com) is a hyper-growth eCommerce consumer wellness company. Bonafide develops and markets scientifically validated, naturally powerful supplements and medical devices to treat women’s common healthcare needs and improve their quality of life.

Our mission at Bonafide is to provide women naturally powerful solutions for the perfectly natural symptoms that occur throughout their lives - from PMS to menopause and everything else along the way. All Bonafide products are hormone-free, meticulously researched, and thoughtfully developed using the safest ingredients possible. These are just a few reasons why Bonafide products are so popular with women and doctors.

Our People

Our growing team is composed of highly experienced scientists, marketers, and eCommerce professionals, as well as recent graduates, making Bonafide a dynamic and exciting place to work and learn. Our people are talented and motivated and aim to get better each day. Every one of us is expected to be a leader and a teammate and to demonstrate passion in all that we do.

Job Description

Bonafide is looking for a talented and passionate Marketing Analytics Manager to join our growing analytics team. This role is responsible for supporting commercial stakeholders in strategic decision-making as we grow to a $100M+ omnichannel brand. This person will lead efforts to evolve our insight-gathering, analysis, and reporting functions across all aspects of our eCommerce platform, with a focus on lifecycle marketing and customer retention. These efforts will be critical in improving customer lifetime value, customer acquisition cost, revenue growth, and profitability. The ideal candidate is visionary, attentive, and adaptable, capable of problem-solving within complex systems and collaborating with senior leadership to make data-driven decisions. This position requires hands-on experience working with complex databases, datasets, and BI tools, as well as a deep understanding of performance marketing metrics across eCommerce acquisition and retention tactics. This is an incredible opportunity to join a rapidly growing, purpose-driven brand focused on improving women’s health and overall wellness. This role is reporting to the Senior Director of Insights and Analytics while working very closely with our senior Marketing and Product leaders to chart the strategic direction of our commercial efforts.

Responsibilities

• Analyze and interpret data across e-mail, SMS, and owned channels to inform campaign and segmentation strategy.
• Become the go-to embedded analytical resource within the lifecycle marketing team.
• Collaborate with the growth marketing team and analytics partners to establish an understanding of paid and owned channel overlap, and the role of paid channels in driving owned channel acquisition.
• Lead data collection strategies to support reporting on key performance indicators that directly measure lifecycle program effectiveness and contribution to the business.
• Own the development of dashboards to monitor lifecycle program and customer file KPIs and leverage those reports to inform actionable next steps towards improving customer lifetime value and subscriber retention.
• Mine and report on insights from digital analytics platforms, including Google Analytics, Google Tag Manager, multi-touch attribution, and customer data management platforms.

Requirements

• Bachelor’s degree with an advanced degree preferred in business analytics, statistics, mathematics, or other quantitative disciplines.
• 3-5+ years of experience in an analytics role at an eCommerce company, preferably with a subscription model.
• Excellent critical thinking and problem-solving skills.
• Hands-on, extensive knowledge and experience working with large databases, data mining, and BI tools.
• Strong SQL and BI tool experience is a must.
• Mastery of digital analytics, specifically web analytics using Google Analytics or similar tools.
• Experience with analytical tools associated with performance media and offline channels, as well as multi-touch attribution and attribution modeling.
• Working knowledge of statistical testing methodologies.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively orally and in writing.
• Excellent organizational and project management skills; organized with the ability to multi-task, prioritize, work quickly, and to tight deadlines.

Compensation and Benefits

• Competitive salary based on skills and experience + cash bonus + attractive equity stake in the company offering significant potential upside earnings.
• Relocation package offered if necessary.
• Comprehensive insurance and benefits package, including health, vision, and dental.
• 401K plan participation + yearly company match.
• Paid vacation and sick leave.
• The invaluable learning experience at a high growth, margin-focused CPG/eCommerce company with strong fundamentals, a deep and innovative product pipeline, and a loyal customer base.

Our Office Locations

Bonafide Health headquarters are in Harrison, New York, approximately 22 miles north of Manhattan. We also have a satellite location in the Tribeca neighborhood of New York City. This position will have the flexibility to use both locations, depending upon their preference and business needs. We will also consider non-NYC-based candidates.

Equal Employment Opportunity

Bonafide is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.

Salary Range

$120,000 - $140,000 A performance bonus may be provided as part of the compensation package. Pay (base and bonus) may vary depending on job-related skills and experience.